China's trademark overhaul shifts trademark protection beyond registration
By MLex Staff ( July 1, 2026, 07:36 GMT | Comment) -- China's latest trademark law overhaul suggests policymakers are redefining trademarks less as rights acquired through registration than as commercial assets whose protection depends on continued lawful use.China's latest trademark law overhaul suggests policymakers no longer see trademark registration as conferring enduring rights, but as the beginning of an ongoing regulatory relationship that extends throughout a mark's commercial life....
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