ETSI chief eyes larger AI role as EU grapples with standards gap
By Inbar Preiss and Matthew Newman ( June 17, 2026, 15:54 GMT | Insight) -- Europe’s AI rules will only succeed if they're translated into practical standards that companies can use to build and test products, according to Jan Ellsberger, who heads a major European standards body. While the AI Act sets out legal obligations for high-risk AI systems, the technical standards being developed by standards bodies will determine how companies show compliance in practice, making them a critical test of whether the EU's landmark AI rulebook can be applied consistently across the bloc.Europe’s artificial intelligence rules will only succeed if they're translated into practical standards that companies can use to build and test products, according to the head of a major European standards body....
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