European 'keyword-bidding' collusion probes rattled by watchdog's court defeat
By Lewis Crofts ( June 10, 2026, 12:40 GMT | Comment) -- EU and Swiss probes into holiday travel operators over possible search-word collusion may appear trickier after a recent Swedish court ruling that appeared to raise the bar for finding such conduct illegal. Judges struck out a fine imposed on an online healthcare company for an arrangement with a rival not to bid for ads next to search results for each other's brand name, narrowing the scope for such deals to break antitrust law.Probes into the likes of Rewe and TUI in the EU and Switzerland over possible search-word collusion may appear trickier for investigators after a recent court ruling that appeared to raise the bar for finding such conduct illegal....
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