WhatsApp’s reach shapes Brazil-specific antitrust test for AI competition
By Maria Júlia Baumert ( June 4, 2026, 21:46 GMT | Comment) -- Brazil’s competition authority is increasingly examining whether WhatsApp’s near-universal adoption in the country gives Meta a unique gatekeeping role in the distribution of AI services. The question has emerged as a central theme in the agency’s investigation of restrictions on external AI providers under WhatsApp’s new Business API terms, even though some market participants said the platform isn't necessarily essential.Brazil’s competition authority is increasingly examining whether WhatsApp’s near-universal adoption in the country gives Meta a unique gatekeeping role in the distribution of AI services....
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