By Jon Menon ( June 4, 2026, 14:10 GMT | Insight) -- Retailer Emma Sleep’s “high-price, high-discount” strategy misled consumers into falsely believing that they were getting a great deal when buying mattresses, the UK antitrust regulator said. The trial at the High Court in London centers around the use of reference pricing, which occurs when a retailer displays a higher comparative price, or a previous “was” price, next to a current selling price to provide the perception of good value.Retailer Emma Sleep’s “high-price, high-discount” strategy misled consumers into falsely believing that they were getting a great deal when buying mattresses, the UK antitrust regulator told a court....
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