Google adtech-targeted UK mass lawsuit must be ‘workable,’ says claimant
By Simon Zekaria ( May 21, 2026, 15:41 GMT | Insight) -- A mass lawsuit targeting Google over its practices across digital advertising technology must be “workable” on the road to trial in 2028, the claimant told a UK judge. Two rival claims joined forces under a special-purpose vehicle — Ad Tech Collective Action — in a bid to win billions of pounds in damages for a class of UK publishers of websites and apps.The management of a mass lawsuit targeting Google over its practices across digital advertising technology must be “workable” on the road to a trial in 2028, the claimant told a UK judge....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.