Rewe, Tui targeted in Swiss probe of collusive keyword bidding
By Lewis Crofts ( May 20, 2026, 13:33 GMT | Insight) -- European package-travel operators Rewe and Tui are among companies facing investigation for potentially illegal agreements not to bid on each other's brands in search engine advertising, according to the Swiss antitrust authority. The focus is on how companies bid for keywords that present ads when holidaymakers search for a package deal online. The European Commission is running a parallel probe into the sector, pursuing the same concerns.European package-travel operators Rewe and Tui are among companies facing investigation for potentially illegal agreements not to bid on each other's brands in search engine advertising, according to WEKO, the Swiss antitrust authority. The European Commission is running a parallel probe into the sector, pursuing the same concerns....
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