'Selective' product suppliers buoyed by HOKA brand-owner's UK appeal court win
By Simon Zekaria ( May 14, 2026, 16:00 GMT | Comment) -- A UK appeal court win for the owner of the HOKA running shoes brand represents a fillip for product suppliers that selectively control the sale of their goods via authorized distributors and retailers. The ruling, which overturned an antitrust court finding of a hardcore competition abuse, said context matters in pricing practices.Product suppliers that restrict the sale of their goods to authorized distributors and retailers got a boost in a recent UK appeal court win for the owner of HOKA brand of running shoes — well known among runners for their oversized chunky midsoles....
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