EU cookie rules need a 'new start,' not tweaks, Bavaria’s privacy watchdog says
By Matthew Newman ( May 13, 2026, 13:13 GMT | Comment) -- European regulators debating cookie rules should talk frankly about how they can be reformed to improve EU web users' lives rather than opting for technical tweaks that won’t help them, the chief privacy watchdog for Germany's Bavaria state has urged. In an interview, Michael Will said a European Commission proposal in its "omnibus" plan to simplify the EU's digital rulebook merely repackages the current approach. A "new start" is needed, he said.How can EU cookie rules be reformed effectively? A first step is for European regulators to have a real discussion about reform to reduce “cookie fatigue” for web users and not just opt for a technical solution that won’t change their reality, Bavaria's chief privacy watchdog has urged....
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