( May 13, 2026, 05:29 GMT | Official Statement) -- MLex Summary: China’s internet regulator said it has launched a nationwide campaign requiring all platforms to standardize labels on short-video content, expanding a pilot involving 12 major companies including Douyin, Kuaishou, Tencent, RedNote, Bilibili and Taobao. Authorities mandated six categories of compulsory labels, including tags for AI-generated materials and fictionalized content, and said labeling must become a mandatory step before videos are published, while existing clips must also be reviewed and retroactively tagged. Platforms have until the end of May to complete upgrades and roll out labeling functions. Before December, platforms must crack down on unlabeled videos, curbing new violations while cleaning up existing content libraries, with non-compliant platforms and accounts subject to penalties and public naming-and-shaming, the regulator said. Statement and official Q&A are attached (both in Chinese). ...
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