UKIPO to start overhaul of trademark services in September
By Douglas Clarke-Williams ( May 4, 2026, 16:11 GMT | Insight) -- The system of trademark filing and searches in the UK is set for an overhaul starting in September, as the country’s intellectual property authority grapples with a growing number of non-traditional trademark filings like sounds and gestures and the difficulties with ensuring that those rights aren’t infringed.The UK Intellectual Property Office will start looking at new tools, including AI services, to help it manage a growing number of non-traditional trademark filings like sound and gestures. The difficulty in searching for these registrations means that the authority can struggle to ensure they are adequately protected....
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