By Melissa Ritti ( April 30, 2026, 20:40 GMT | Comment) -- New federal litigation in Tennessee could test the ability of US intellectual property law to keep pace with geotargeted advertising, cross-platform content flows and globalized app ecosystems. “The conduct is old,” McGuireWoods’ Abe Pafford told MLex, “but the way of doing it, and the impact, is new.”A college freshman this week sued the owners and operators of Meete, a social media and messaging app with 17 million global users, after a 10-second segment of a video she posted to TikTok was extracted and embedded into a sexually charged advertisement without her consent....
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