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Google introduces new ad setting as audit flags opt-out gaps

By Maria Dinzeo ( April 27, 2026, 23:43 GMT | Insight) -- Google has introduced a new setting allowing users to limit how their data is shared with advertising partners across third-party websites and apps, after a recent audit raised questions about whether major ad tech companies are honoring browser-based opt-out signals.Google on Friday notified its users, via an early morning email, of a new setting allowing them to opt out of personalized ads on partner sites and apps, a change the company said is designed to give people more control over how their data is shared with advertising partners across the web....

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