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EU's draft plan for personal data definition sparks debate

By Matthew Newman ( April 22, 2026, 15:49 GMT | Insight) -- The European Commission's proposal for a new definition of personal data in the EU’s digital simplification package has sparked debate between data protection regulators and the AdTech industry, with opposing sides arguing over the interpretation of EU case law. Changing the definition of personal data under the GDPR has been the most controversial part of the omnibus package, drawing criticism immediately after a draft was circulated last November.The European Commission's proposal for a new definition of personal data in the EU’s digital simplification package has sparked debate between data protection regulators and the AdTech industry, with opposing sides arguing over the interpretation of EU case law. ...

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