First flex of UK consumer-law powers sees AA face £5m bill for drip pricing
By Jon Menon ( April 15, 2026, 08:00 GMT | Insight) -- UK driving school operator Automobile Association Developments has been fined £4.2 million for breaking consumer law and ordered to refund 80,000 customers in the first exercise of new consumer-protection enforcement powers for the Competition and Markets Authority. It said the fine related to a mandatory booking fee not shown in the upfront price, a practice known as drip pricing.UK driving school operator Automobile Association Developments has been fined for breaking consumer law and ordered to refund customers in the first exercise of new consumer-protection enforcement powers for the national competition regulator....
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