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Meta's chatbot pricing solution fails Brazil CADE's test

By Maria Júlia Baumert ( April 2, 2026, 22:50 GMT | Comment) -- Meta’s attempt to square regulatory pressure by introducing fees for AI‑powered chatbots on WhatsApp may have looked like a pragmatic compromise. In Brazil, however, the strategy has run into firm resistance. The country’s competition authority made clear that, at least while a preventive measure is in place, “pricing” is not a neutral fix and, in their view, does not amount to compliance at all.Meta Platforms’ attempt to square regulatory pressure by introducing fees for artificial intelligence‑powered chatbots on WhatsApp may have looked like a pragmatic compromise. In Brazil, however, the strategy has run into firm resistance....

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