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Pricing algorithms throwing up 'red flags' in EU scrutiny, McCallum says

By Lewis Crofts ( March 25, 2026, 17:58 GMT | Insight) -- Algorithms that automatically determine product pricing are subject to a broad review by EU competition enforcers and have already thrown up some “anomalous” contacts, Linsey McCallum said. The acting director general of the EU’s antitrust department said staff have picked up some “red flags,” and she stressed that the bloc’s competition rules allow for the investigation of such conduct, if necessary.Algorithms that automatically determine product pricing are subject to a broad review by EU competition enforcers and have already thrown up some “anomalous” contacts, Linsey McCallum said....

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