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E-commerce platforms face stricter competition conduct rules in Thailand

By Choltanutkun Tun-atiruj ( March 26, 2026, 03:22 GMT | Insight) -- Thailand’s competition regulator has issued new guidelines for e-commerce platforms and related service providers, clarifying how the Trade Competition Act applies to pricing practices, platform conduct and data use. The rules, effective immediately, set out prohibited behaviors including parallel pricing, unjustified discrimination, self-preferencing and restrictions on business users, with violations subject to criminal and administrative penalties.Thailand’s competition regulator has moved to tighten oversight of e-commerce platforms with new guidelines targeting pricing practices, platform conduct and data use, effective immediately....

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