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Guidance on EU political-ads rules issued by Swedish privacy regulator

( March 16, 2026, 15:03 GMT | Official Statement) -- MLex Summary: EU rules governing political advertising will apply to Sweden’s upcoming election campaign for the first time, prompting IMY — the country’s privacy regulator — to issue guidance on how the framework applies to online ads using personal data. IMY said consent is generally required when personal data is processed to target political advertising online, although some geographically targeted ads may fall outside the scope of the rules.The press release follows in Swedish....

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