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Amazon's €746m GDPR fine scrapped as Luxembourg watchdog told to reassess case

By Matthew Newman ( March 13, 2026, 13:11 GMT | Insight) -- Online retail giant Amazon has persuaded a Luxembourg appeal court to overturn a €746 million fine imposed by the country's data protection authority for GDPR breaches related to targeted advertising and send the case back for review. The regulator was faulted for not assessing whether Amazon's breaches were deliberate or negligent. EU legislators are debating changes to the GDPR that could streamline how users are asked for consent over targeted advertising.Online retail giant Amazon has persuaded a Luxembourg appeal court to overturn a €746 million fine imposed by the country's data protection authority for privacy breaches related to targeted advertising and send the case back for review....

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