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AI toys need regulation, new safety kitemarks, systemic impact study urges

( March 13, 2026, 11:06 GMT | Official Statement) -- MLex Summary: Toys enabled with generative AI that talk to children should be more tightly regulated and carry new safety kitemarks, according to the first systemic study of the impact of the technology on young children, by the University of Cambridge. The authors set out recommendations and call for only developers that adhere to them to be allowed access to generative AI models to put in toys. They recommend regulation to limit toys’ ability to affirm friendship, labelling of developmental appropriateness and that regulators themselves be aware of the social and emotional aspects of early years development.Statement follows. The report is attached....

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