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New EU consumer law's scope and ambition splits industry and advocacy groups

By Sara Brandstätter ( March 13, 2026, 08:01 GMT | Insight) -- The planned EU Digital Fairness Act has European business groups and advocacy organizations at odds. In letters to the European Commission, they advance sharply diverging visions for EU digital consumer protection. Industry groups urge the EU’s executive to pause the initiative and prioritize enforcement of existing rules. But consumer and digital rights advocates call for new, targeted obligations to curb manipulative design and persistent online harms.Plans for the EU Digital Fairness Act need a “pause and reset,” a broad coalition of European and international business associations will urge the European Commission, warning that it risks adding regulatory complexity at odds with the EU’s competitiveness and simplification agenda....

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