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South Korea proposes e-commerce enforcement rules, tougher repeat-offense penalties

( March 11, 2026, 03:01 GMT | Official Statement) -- MLex Summary: South Korea’s antitrust regulator on Wednesday proposed amendments to the enforcement decree and rules under the e-commerce consumer protection law, as well as to the notice governing surcharge calculations, as a follow-up to recent revisions to the statute. The Korea Fair Trade Commission said the package would cut the seller identity information that platforms must verify in consumer-to-consumer transactions to two items from five, set thresholds for foreign e-commerce operators to appoint a domestic representative, including annual sales of at least 1 trillion won ($679.7 million) or average monthly access by at least 1 million domestic consumers over the preceding three months, and require disclosure of who may post reviews, how long they remain posted, rating criteria and effects, and deletion standards and objection procedures. It also proposed tougher surcharge rules, including up to a 50 percent uplift for a single repeat offense and up to 100 percent for four repeat violations, with the revisions expected to take effect on July 21.Statement is attached (in Korean)....

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