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MarketDial files US antitrust claims against Applied Predictive, Mastercard

( February 26, 2026, 23:31 GMT | Official Statement) -- MLex Summary: MarketDial has accused Applied Predictive Technologies and Mastercard in US court of maintaining an illegal monopoly in the market for software that enables “A/B testing” for physical business locations. According to the complaint, the companies engage in sham litigation against MarketDial and further hamstrung MarketDial’s ability to compete by bundling and tying APT software with Mastercard’s credit card services.See attached file. ...

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