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WhatsApp to press ahead with global ads rollout, including in EU

By Júlia Tar ( February 25, 2026, 15:40 GMT | Insight) -- Meta Platforms’ WhatsApp is continuing the gradual global rollout of advertising in some of its features, including in the EU, and has updated its terms and privacy policies for European users as part of the process, MLex has learned. Ads will appear separate from personal chats and calls. Meanwhile, questions linger over compliance with EU data protection and digital competition rules.Meta Platform's WhatsApp is continuing the gradual global rollout of advertising in its "status" and "channels" features, including in the EU, and has updated its terms and privacy policies for European users as part of the process, MLex has learned, though the exact timing is still unknown....

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