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George Orwell trademark fight escalates to EU General Court

By Inbar Preiss ( February 25, 2026, 11:52 GMT | Insight) -- The estate of the canonical author's late wife has appealed to the EU General Court after EUIPO refused “George Orwell” as a trademark for books and cultural services, ruling the name describes content rather than commercial origin.The estate of George Orwell’s late wife has escalated its trademark dispute with the European Union Intellectual Property Office to the EU’s General Court, challenging a landmark ruling that refused protection for the author’s name for books and cultural services....

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