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Ingredient swaps by Hershey Co. spark dilution concerns from Reese heir

By Melissa Ritti ( February 24, 2026, 18:05 GMT | Comment) -- A growing controversy over the recipe underlying certain Reese’s-branded seasonal and novelty candies presents a broader legal and commercial question: how much can a company change follow-on products while keeping the same brand identity as a flagship?Brad Reese is taking the Hershey Co. to task for making and selling seasonal and novelty Reese’s-branded products he says stray too far from the formula cooked up by his grandfather almost a century ago....

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