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Meta chased young users to fuel growth, former ad executive says in US trial

By Maria Dinzeo ( February 20, 2026, 02:28 GMT | Insight) -- A former Meta advertising executive told jurors that the company's leaders prioritized attracting young users and increasing their engagement, as internal documents showed executives believed that teens represented a huge opportunity cost but believed they still had “a shot at getting kids."In 2018, Meta had a problem. Facebook had lost the teen generation to TikTok. But they still had “a shot at getting kids.”...

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