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Debate over EU branded-goods rules enters new phase as consultation looms

By Anna Ferrari ( February 19, 2026, 16:19 GMT | Comment) -- The fight on whether manufacturers can split up the EU into national markets is heating up, as seven EU countries are lobbying the EU regulator, which is poised to seek evidence and consult with businesses in the coming weeks. Any legislative fix would be complex and fiercely opposed by brands, leaving EU lawmakers’ next move uncertain.The EU plans to heat up the regulatory fight on whether big manufacturers can split up the EU into national markets....

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