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USPTO tackles personal branding as NIL, AI ramp up

By Melissa Ritti ( February 4, 2026, 22:56 GMT | Comment) -- The confluence of complex state and federal legal frameworks governing name, image and likeness (NIL) has led to a misperception that such rights exist only for the famous. With AI-powered deepfakes of ordinary Americans on the rise and the NO FAKES Act stalled in Congress, that could soon change.The US Patent and Trademark Office used its weekly webinar series to cut through the name, image and likeness (NIL) noise with a reminder that identity rights are untethered to celebrity....

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