This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

BR Korea fined by KFTC over Dunkin’, Baskin-Robbins franchise promotions

( February 1, 2026, 03:01 GMT | Official Statement) -- MLex Summary: BR Korea, the SPC Group foodservice arm behind Baskin-Robbins and Dunkin', became the first company to be fined since South Korea introduced a franchise promotion pre-consent rule in July 2022, after the antitrust watchdog found it ran franchisee-funded promotions without meeting the legal approval threshold. The Korea Fair Trade Commission imposed a corrective order and a 318 million won ($221,000) fine, saying BR Korea proceeded with two Dunkin' promotions in 2023 and 2024 even though it had not secured consent from at least 70 percent of franchisees, as required when store owners bear all or part of promotion costs. The regulator also cited a 2024 Baskin-Robbins telecom tie-up promotion, alleging BR Korea entered some franchisees as having agreed in its internal system even though they had not.Statement is attached (in Korean)....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Documents

Related Sections