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US privacy claims against Samsung, Sony, Samba over smart TVs mount

By Mike Swift ( December 18, 2025, 01:00 GMT | Comment) -- Individual lawsuits filed against smart-TV makers Sony, Samsung, LG, TCL and Hisense by Texas Attorney General Ken Paxton this week said the collection of personal data through automated content recognition technology amounted to "a mass surveillance system sitting in millions of American living rooms." The Texas suits come as ACR technology is also alleged to be an illegal privacy violation in class-action litigation against Samba TV in a federal court in California, as the mass collection of personal data about what Americans watch on their televisions faces growing legal challenges.Nearly a decade after US regulators last confronted the mass harvesting of personal data from TVs streaming content from the internet, the technology is facing new legal challenges from state regulators and in private litigation filed in California....

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