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Apple fined €98m in Italy for abusive app-tracking rules (update*)

By Anna Ferrari and Nicholas Hirst ( December 22, 2025, 09:02 GMT | Insight) -- Apple was fined €98 million on Monday after Italy’s antitrust watchdog found its App Tracking Transparency harmed developers, advertisers and ad-measurement services. The AGCM ordered an immediate end to the “unfair” practices, and said Apple’s design of consent prompts and attribution tools reduced rivals’ ability to secure user tracking consent, and also inflated their advertising costs. The decision comes as Apple faces parallel scrutiny in Germany, France, Poland and Romania over the privacy prompt. Apple said it would appeal.Apple was fined €98 million on Monday by Italy’s antitrust authority, which found that the American tech giant’s privacy prompt was “disproportionate” and “unfair,” and hurt the advertising business of developers. ...

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