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South Korea to crack down on deepfake advertising with sweeping new measures

By Wooyoung Lee ( December 10, 2025, 03:01 GMT | Insight) -- South Korea has announced sweeping measures to curb the spread of deepfake advertising, including punitive damages of up to five times the losses caused by AI-generated deceptive ads, stricter labeling rules and expanded platform responsibilities. Regulators plan to introduce legal definitions, increase fines, require clear disclosure of AI-generated content and introduce faster takedowns of harmful material.In a bid to crack down on the rapid spread of deepfake advertising online, South Korea has announced a wide range of plans to close regulatory gaps that have failed to block their proliferation....

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