Japanese tire maker Sumitomo secures India's first 'smell mark,' sparks IP debate
By Freny Patel ( November 25, 2025, 06:32 GMT | Insight) -- Japan's Sumitomo Rubber Industries has succeeded in a landmark order, securing India's first-ever olfactory trademark for a distinctive "floral fragrance/smell reminiscent of roses as applied to tires."Japan's Sumitomo Rubber Industries achieved a historic victory, securing India's first olfactory trademark for a distinctive "floral fragrance/smell reminiscent of roses" as applied to tires....
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