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Google ‘proactive, serious’ adtech remedy is under consideration, EU’s Ribera says

By Lewis Crofts ( November 18, 2025, 17:55 GMT | Insight) -- Google’s offer to change the functioning of its adtech tools in response to a 2.95 billion euro antitrust fine in September is a “more serious” and “more proactive” move than in the past, according to the EU’s competition chief. Teresa Ribera said that her staff still needed to study the compliance package — which falls short of proposing an asset sale that was suggested by the European Commission in September.Google’s offer to change the functioning of its adtech tools in response to a 2.95 billion euro antitrust fine in September is a “more serious” and “more proactive” move than in the past, according to the EU’s competition chief....

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