Substitutability of digital, TV ads a key question for Nexstar-Tegna deal
By Curtis Eichelberger and Wesley Brown ( November 10, 2025, 23:21 GMT | Comment) -- The US antitrust review of television broadcasters Nexstar and Tegna could rest on whether the government concludes that advertisements on digital services are reasonable substitutes for broadcast TV’s 30-second ads. Media buyers, local businesses and nonprofit watchdogs aren’t buying it.The US antitrust review of television broadcasters Nexstar and Tegna could rest on whether the government concludes that advertisements on digital services are reasonable substitutes for broadcast TV’s 30-second ads....
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