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Tech gatekeepers quizzed on data handling amid AI rollout

By Lewis Crofts and Nicholas Hirst ( October 29, 2025, 15:51 GMT | Insight) -- Tech giants such as Apple, Microsoft and Google will have to tread carefully when combining data across platforms to roll out new AI-driven services, with the European Commission checking how users are responding to the companies’ handling of such process. Officials have sent questionnaires to all the major tech giants, asking how they're abiding by a ban on cross-using data and how customers are reacting to opt-out or consent choices, MLex has learned. The scrutiny could mean companies take special care to ensure their services comply with the Digital Markets Act.Tech giants such as Apple, Microsoft and Google will have to tread carefully when combining data across platforms to roll out new AI-driven services, with the European Commission checking how users are responding to the companies’ handling of such process....

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