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EU regulators say more evidence is needed on price differences in branded goods

By Anna Ferrari ( October 29, 2025, 10:36 GMT | Insight) -- More evidence is needed to determine the factors that lead to branded goods having different prices in different EU countries, the European Commission has said as it lays the groundwork for possible new legislation to ensure a level playing field for such goods across the bloc. A commission presentation seen by MLex shows regulators are focusing on unilateral practices, including price and product differentiation, and refusals to supply, ahead of potential EU legislation to tackle so-called territorial supply constraints by the end of 2026.More evidence is needed to determine the factors that lead to branded goods having different prices in different EU countries, the European Commission has said as it lays the groundwork for possible new legislation to ensure a level playing field for such goods across the bloc....

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