Mars, Cadbury settle 25-year trademark feud with sweet Indian New Year truce
By Freny Patel ( October 24, 2025, 00:16 GMT | Insight) -- Global rivals Cadbury and Mars have ended their 25-year trademark battle over “Celebrations,” settling amicably before an Indian court with a goodwill gesture of gifting chocolates to Delhi schoolchildren just ahead of the Indian festive occasion of Diwali.Global confectionery rivals Cadbury and Mars have finally drawn the curtain on their quarter-century-long trademark battle over the word "Celebrations," bringing the dispute to a harmonious close before an Indian court....
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