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Exec at China's NetEase Cloud Music criticizes exclusive licensing, refusals to trade

By MLex Staff ( October 21, 2025, 07:34 GMT | Insight) -- A senior executive at Chinese digital music platform NetEase Cloud Music has criticized cooperation between powerful rights holders and leading platforms, saying their use of exclusive licensing and refusals to deal are squeezing smaller music streaming services out of the market. Li Wei, vice president of NetEase Cloud Music called for a ban on both tactics and for clearer, more transparent revenue-sharing rules, raising concerns that licensors in a strong bargaining position secure high minimum guarantees while smaller copyright holders rely solely on per-play revenue.A senior executive at Chinese digital music platform NetEase Cloud Music has criticized cooperation between powerful rights holders and leading platforms, saying the use of exclusive licensing and refusals to deal are squeezing smaller music streaming services out of the market....

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