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Luxury brands commit old-fashioned antitrust breach to trigger EU-wide warning

By Lewis Crofts and Anna Ferrari ( October 15, 2025, 08:32 GMT | Comment) -- Fashion houses across Europe will be checking their pricing terms after the European Commission sanctioned three of the best-known brands for unfairly determining how products such as shoes, clothes and bags are sold in stores and online. The most surprising element of the total €157 million fine on Loewe, Gucci and Chloé is that this conduct happened at all. Amid a push to keep pace with new technological developments, old-school breaches are still happening — and they won’t escape fines.Fashion houses across Europe will be checking their pricing terms after the European Commission sanctioned three of the best-known brands for unfairly determining how products such as shoes, clothes and bags are sold in stores and online....

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