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Platforms, publishers to see renewed cookie debate in EU's simplification law

By Matthew Newman ( October 9, 2025, 13:03 GMT | Comment) -- Adtech companies, publishers, and large US tech platforms are eagerly awaiting how the EU’s executive will amend the bloc's rules governing how websites obtain consent from users for the placement of cookies, the lifeblood of targeted advertising and today’s ad-funded internet. Potential changes in the EU's Digital Omnibus would follow years of debate on the e-Privacy Directive and how to reduce so-called cookie fatigue.Adtech companies, publishers, and large US tech platforms are eagerly awaiting how the EU’s executive will amend the bloc's rules governing how websites obtain consent from users for the placement of cookies, the lifeblood of targeted advertising and today’s ad-funded internet....

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