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PubMatic says Google adtech split 'critical' while US judge labels it 'Sword of Damocles'

By Khushita Vasant ( October 1, 2025, 05:08 GMT | Insight) -- Google’s ad exchange AdX must be severed from the company’s digital advertising technology stack to foster competition in the market, the top executive at rival company PubMatic told a US court Tuesday. US District Judge Leonie Brinkema in turn questioned the executive about the potential impact on the tech giant’s conduct given her impending court order on the requested divestiture coupled with several lawsuits against Google together acting as the “Sword of Damocles.” Google’s ad exchange AdX must be severed from the company’s digital advertising technology stack to foster competition in the market, the top executive at rival company PubMatic told a US court Tuesday....

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