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Most users are willing to pay for commitment to child safety online, UK consultancy says

( October 1, 2025, 00:01 GMT | Official Statement) -- MLex Summary: A research report by the children’s charity NSPCC and consultancy firm Baringa has found that almost two-thirds of UK consumers are willing to pay more for products with a strong commitment to child safety online. The report said companies that embed child protection in their services or products can boost profits, not just stave off regulatory risks. With industry case studies from the UK, the EU and the US, the survey found that investing in child safety online could unlock £3 billion in revenue for UK businesses if consumers redirected spending.Statement follows. Report attached....

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