Google executives warn against 'invasive' US adtech remedies, publisher harm
By Khushita Vasant ( September 30, 2025, 04:09 GMT | Insight) -- Google executives warned that implementing the US Department of Justice’s structural and behavioral remedies proposed as part of an adtech monopolization lawsuit will harm ad publishers and are not just “incredibly onerous,” but “far more invasive” than those proposed by the tech giant. Meanwhile, the government rested its case-in-chief after presenting testimony live from Brussels with a French adtech company executive slamming remedies imposed by France's competition authority on Google as having had "no impact" on competition in the local adtech market. Google executives warned that implementing the US Department of Justice’s structural and behavioral remedies proposed as part of an adtech monopolization lawsuit will harm ad publishers and are not just “incredibly onerous,” but “far more invasive” than those proposed by the tech giant....
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