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China’s Trip.com summoned by regulators over 'price-adjustment' tool

By MLex Staff ( September 18, 2025, 07:02 GMT | Insight) -- China’s largest online travel agency, Trip.com, has been summoned by Zhengzhou market regulators over what they called “unreasonable” practices involving a pricing tool that automatically changes rates or applies discounts when higher prices appear on the platform. The company was ordered to revise contracts, overhaul the tool and strengthen compliance, underscoring China’s wider scrutiny of platform algorithms and pricing policies.China’s largest online travel agency, Trip.com, has been summoned by Zhengzhou City market regulators over what they called "unreasonable" platform operating practices, in what is seen to be part of China’s broader effort to curb “involution-style” competition — a catchphrase describing destructive market rivalry....

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