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Plaintiffs say 'groundbreaking' US privacy settlement is new Google privacy tool

By Mike Swift ( September 13, 2025, 00:19 GMT | Comment) -- Class-action privacy settlements often put a monetary check before business changes, but a group of plaintiffs who alleged Google’s “Real-Time Bidding” ad auction violates their privacy say they've achieved a "groundbreaking" and valuable result: Creation of a new Google privacy control that will allow Americans to keep billions of dollars' worth of their personal data out of Google’s ad auction.Class-action privacy settlements often favor a monetary check over business changes, but plaintiffs who challenged the legality of Google’s “Real-Time Bidding” ad auction say they have achieved a novel — and more valuable — result for privacy....

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