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Denmark environment minister promises EU lawmakers to save anti-greenwashing law

By Eleonora Rinaldi ( September 8, 2025, 20:26 GMT | Insight) -- Businesses could still face EU obligations on environmental claims in business-to-consumer marketing, after Denmark’s environment minister, Magnus Heunicke, promised lawmakers last week to work toward an agreement with the European Parliament and the member states. Denmark, which chairs ministerial meetings until December, aims to steer the controversial Green Claims Directive to adoption by year-end.Businesses may see the EU anti-greenwashing law, known as the Green Claims Directive, reach final adoption after Danish environment minister Magnus Heunicke promised EU lawmakers to seek a deal among member states and conclude negotiations with the European Parliament....

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