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Google faces trans-Atlantic remedy reckoning

By Nicholas Hirst and Lewis Crofts ( September 5, 2025, 20:18 GMT | Comment) -- Paying a 2.95 billion euro bill is the least of Google’s problems. Managing demands from the world’s two foremost antitrust regulators that it sell off a slice of its lucrative adtech business is the real challenge. The European Commission’s split move today to call for an asset sale — but pull up short of legally ordering that — means it can align itself with US regulators just as an American judge mulls the appropriate remedies for Google. It was a long wait for the EU’s antitrust verdict on Google’s adtech business. But now the rationale behind the timing is clear: Going public this week allowed the bloc’s regulator to align closely with parallel litigation playing out in an American courtroom. ...

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